CHAPTER I
A brief history of Network Marketing
The concept of network marketing developed in the late 1950’s by the advent of huge capital industrialization in the United States of America. Multinational companies were indulged in a new concept of marketing for their line of products and services where they needed to lower their marketing and sales headache without compromising their sales output and to some extent customer satisfaction. This is where network marketing came into figure where the principle was to give the marketing and sales responsibilities to the common man. Network marketing as it is professionally called the Multi-Level-Marketing or Multi-Faceted-Marketing where there are many ways to do marketing started to evolve. How it began? It was first you who buys the products or services from the company and then promote the same. The most common and the most traditional form of marketing which was conveniently started by the common man without any experience of sales or marketing was the game of Warm Marketing or promotion through word of mouth. The things they developed as the warm marketing protocols or simply as called the 4-basic principle were as follows:-
1) List building- this is where an average person was told to make a list of his/her family, friends, relatives and all the kith and kens known to him/her and start building the list from the people you know at the reach of your locality i.e. neighborhood, school, college, work station, office etc etc…and continue it till your memories go more than 300 miles. Jot down their names, phone no, address as there identity for you to approach for your opportunity.
2) Inviting or prospecting- here is where you are told to call or invite the person in your list using some good old tactics of invitation like first ask about his/her well being and create a situation to invite the person pulling out his need and desire.
3) Share the plan- here is where you share the project or let your upline share the project for you to your prospect.
4) Follow up- this is ultimately where you close the prospect for sale using technique like feel the prospect i.e. feel the doubts and problems of a prospect as yours; then find a possible solution for his/her doubts or problems with logical may be statistical explanation or may be a guidance from an experienced upline.
All went on well for a decade may be two but what went wrong, what corrupted the entire process. Let me justify this by asking a couple of questions... and be honest when you answer them.
• #1: Do you despise bugging your family, your friends and people who are just praying that you won't bring up your "business" opportunity?
• #2: Are you tired of hounding prospects who you know couldn't care less about your business?
• #3: Are you sick of being told to "Just do more of it!" when it's obvious that what you're supposed to be doing more of never worked in the first place!?
#4: Have you been hard at it for months (even years) without seeing any real, significant results?
If you went through this list of questions and answered "yes" to one or more of them... you need to pay very careful attention to every word in this letter which is more to come from me...
Recommended opportunity at
www.topmvtteam.com/sandip.html
Your partner in success
Mob +91-9986504228
Phone +91-8362374200
Email sandiphalder.mlm@gmail.com, dr.networker@rediffmail.com
“Ishwar Nilay”, Plot-30, 31st cross,
Lingaraj nagar south, hubli-580031
karnataka
